Why Does my Adsense Revenue Go Up and Down?

Why Does my Adsense Revenue Go Up and Down?
Why Does my Adsense Revenue Go Up and Down?


When it comes to earning money from Adsense there are many factors that will determine how much you earn every day. From seasonal time changes to changes in the Google Search algorithm, just about anything can cause your Adsense revenue to rise and fall, but I hope I can put your mind at ease with the most common ways...


Why Does my Adsense Revenue Go Up and Down?
Why Does my Adsense Revenue Go Up and Down?

Seasonal Changes


Most people who have been earning from Adsense for a few years will know what this is. If you look at the chart above that is based on one years Adsense earning you can clearly see the Christmas boost as well as the summer dip where people are outside a lot more than usual. These dips and rises happen every year and given a few years of earning from Adsense you will soon get used to it.

Seasonal Content


Is your content aimed for a particular season? Maybe lots of summer posts or lots of festive posts, this might be the reason for larger dips in unseasonable months. This is especially true for fitness blogs that have their heyday in the early months of the year. Basically, all those who committed to losing weight in the new year.

Random


Some times you will get the oddest of boost and dips and this is particularly true with blogs. You could have one post go viral for seemingly no reasons and with will get a large boost in Adsense revenue as a result of that. If you have been blogging for as many years as I have you will see these quite often and they often seem to have no logic, rhyme or reason behind them.

Sometimes there really isn't any reason for it other than the right ads in the right places or the wrong ads for the wrong audience, little of which you can control yourself. You will soon learn to be grateful for whatever you get as there will be some months when that Adsense payday is little more than chump change.

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