What is the Best Way To Combat Ad Blindness?

What is the Best Way To Combat Ad Blindness?
What is the Best Way To Combat Ad Blindness?

Unless you are a well-seasoned internet marketer you might not have heard of "Ad Blindness" before, but for those of us trying to earn a living online its a real problem. In this post, I will try to explain what it is as simple as I can and also tell you the best ways to combat it...

The heatmap shows where people are looking and the ads are in green boxes
The heatmap shows where people are looking and the ads are in green boxes 


What is Ad Blindness? 


It really is little more than a sign of our times now living our lives on the internet. Put simply it means web users unconsciously ignoring ads and indeed not even seeing them. Studies have shown that 93% of all the ads on the average website go unviewed consciously. While I am no psychologist I am a prolific web user and I know myself those usual common placements for banner ads are mostly ignored by the brain and you view the site almost through the eyes of an adblocker! But the good news for us Adsense content creators is you can do something about it...

How Do You Prevent Ad Blindness? 


As with most things Adsense the key to preventing Ad Blindness is A/B testing, but not so much the location of the ads, but the type of ads (see here for more on that). By changing the type of ad and placing it on the viewing path of your site users you can improve click-through rates by up to 11% and that is a hell of a jump from the 7% most sites get. Things like native advertisements and in-article feeds are the perfect way to get those extra clicks. One thing I will say is that it is still important to have at least 1 banner ad. While most the ad-blindness is indeed banner blindness there is still a small percentage of people who do click on them and they really shouldn't be ignored.

Why not place some native ads in the middle of the post or page? Or even in locations, the user wouldn't expect to see them like the sidebar or under the menu. Even a small amount of testing can go a long way, so don't sit back and just accept ad-blindness as something of a modern-day phenomenon, not when you can at least try and combat it.


Have you ever heard of ad-blindness before? Do you have any more tips on how to counteract it? If you do please do leave a comment in the box below.

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