How Long Should my Blog Posts Be To Earn The Most Adsense?

How Long Should my Blog Posts Be To Earn The Most Adsense?
How Long Should my Blog Posts Be To Earn The Most Adsense?

While many sites will tell you there is a direct Correspondance between the length of a post and the amount of money it earns I think there is way more going on than these sites say. I believe that the length of a post has stuff all to do with how much ad revenue it will make, but I do think there is also a reason for the link...


How Long Should my Blog Posts Be To Earn The Most Adsense?
How Long Should my Blog Posts Be To Earn The Most Adsense?

Proof: Bigger Articles Earn More Adsense!


In a post on the Ezoic blog there is a chart that tends to prove this is fact (see that chart above). You can also read that article here. Put short they took a range of article lengths from various sites and from various blogging categories and in just some of those categories it did appear that word count does have an impact on that articles Adsense earnings. But what about the other categories that proved the opposite?

Bigger Articles are OK For Bigger Blogs


The problem here is starting a new blog or one that is fairly new means you don't have that bigger audience and that means even if you wrote that 5,000-word cornerstone article it wouldn't bring you any more revenue that it would have if it was less than 1000 words. Sadly for the bigger writers out there it really does depend on what your audience is looking for and indeed expecting when they get to your blog. If they are looking for a game review or a product comparison test they want that sort of information quickly and don't want to read 5 pages of your thoughts. But if they are looking for an article on something as complex as SEO or marketing they don't want short, quick answers, they want details, proof and all the inner workings of your article.

So Wordcount Doesn't Matter?


Not really, what does matter is that you make the best content you can and also discover what your audience wants. If they want short posts then that is OK, but do try some posts with much higher word counts than usual and test the waters so to speak. For most people, the sweet spot is between 1200 and 1500 words, but don't fill out an article to reach that point and don't cut an article to bring it down to this number. If everything in your article has value then its OK to be any wordcount because at the end of the day good content is still good no matter how much its word count is.

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