Where Is The Best Location For a 468 X 60 Banner Adsense Ad?

Where Is The Best Location For a 468 X 60 Banner Adsense Ad?
Where Is The Best Location For a 468 X 60 Banner Adsense Ad?

This sized ad-unit is one of those odd horizontal banners that doesn't really have a set home, but it can indeed be useful when used in the right way. If you plan to aim for the tablet viewing market this is one ad you should use a lot and for this post I will tell you the best location for it as well as the reasons why...

Where is The Best Location for a 468 X 60 Banner ad?


Like I said in the intro, this is one of those odd ad-units that doesn't really have a set home. It is too small for desktop themes but too big to be a good mobile banner so where is it best used? For my money, this ad-unit is best used for tablet-optimised pages, especially those aimed at portrait mode. Due to its odd size the fill rate will be down with this ad, but when viewed on the right sized device it can really stand out and look better than the slightly larger 728 x 90 leaderboard ad-unit.

Why Not Try Placing a 468 X 60 Banner Here
Why Not Try Placing a 468 X 60 Banner Here


Placing this ad-unit in the header of just under the initial intro stories of your site is a great location for it (see red boxes in the image above). While it would be better to use much bigger ad-units I do think this size has a chance to earn big if used on the right theme that is tablet aimed. So if your main audience is indeed tablet based viewers this is the ad-unit for you. While it might not be useful for most people there will be some who will find this will become a top earner, especially those with WordPress themes that don't support the larger 728 x 90 leaderboard ad-unit in the main header. Just be aware that there are bigger ad-units out there that do earn a lot more clicks.

As always the best location for this ad type and all ads are different from blog to blog, site to site and should always be A/B tested rather than taken as gospel. If you have a question about this post or anything else Adsense related do let me know in the comments below.

Comments