Where Is The Best Location For a 728 X 90 Leaderboard Adsense Ad?

Where Is The Best Location For a 728 X 90 Leaderboard Adsense Ad?
Where Is The Best Location For a 728 X 90 Leaderboard Adsense Ad?


Ahh, the classic "leaderboard" ad-unit. It is probably the most used ad-unit out of all of them and its size is often used in templated for MFA WordPress themes. While its name does suggest where it should be placed I will show you where I think it performs well and it might well surprise some people who don't bother with ad location testing...


Why Not Try Placing a 728 x 90 leaderboard Here
Why Not Try Placing a 728 x 90 leaderboard Here

Where is The Best Location for a 728 X 90 Leaderboard ad?


With most MFA WordPress themes there is an open slot for this type of ad in the header and it is often next to the site-title or a site-logo. Its size makes it perfect for this header location and on most sites, this is the location you will see it.

Why Not Try Placing a 728 x 90 leaderboard Here
Why Not Try Placing a 728 x 90 leaderboard Here


But for my money, it is not the only location and I think it is often the best ad-unit to not only own a page with but also close it. Placing a 728 X 90 Leaderboard ad at the top and bottom of each page makes these prime sized ads seen at the best locations.

Its size makes it the perfect ad-unit for most viewing platforms as it looks good on both desktop and mobile platforms and doesn't shrink too small when used with a responsive web theme. For most people, this will be their top performing ad for sure, but do be aware that there are bigger ad-units out there that do earn a lot more clicks even if their fill-rate is much lower than this Leaderboard size.

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