Where Is The Best Location For a 970 X 250 Billboard Adsense Ad?

Where Is The Best Location For a 970 X 250 Billboard Adsense Ad?
Where Is The Best Location For a 970 X 250 Billboard Adsense Ad?


This is the largest of all the horizontal banner ads and one that confuses a lot of people. But yet, it is an ad you really should consider using. Not just once on a single page, it has benefits of being displayed 2 or even 3 times per page (depending on the length of the content of the page). So where is the best location for it? Let's find out...


Where is The Best Location for a 970 X 250 Billboard ad?



This is one of those banner ads that doesn't suit a lot of blog themes, but it can be a top earn due to its large size (see this post for more on info on that). While there is no doubt that the best location for this ad is on the top of the page, sadly most themes will only have room for a normal sized banner (728 x 90 Leaderboard) but that doesn't mean it isn't worth trying it in the header spot (see image below)


Why Not Try Placing a 970 X 250 Billboard Here
Why Not Try Placing a 970 X 250 Billboard Here

But like I said, most WordPress themes will not allow this sized ad in that location and it will probably place it out of shape and make the theme look broken. So we need a different location for it and for my money one of the best places to put it is just about the comments section! This might seem like the wrong side of the fold, but all too often ads in this location are passed over and effected from Ad-blindness. So what better way to combat that than with the largest horizontal banner ad you can place there!

Why Not Try Placing a 970 X 250 Billboard Here
Why Not Try Placing a 970 X 250 Billboard Here


I think the next best place to place this large ad is just under the menu. If you do plan to use this location you need to make sure there are no pull-down menu items blocking the ads as this is against Adsense rules.

Why Not Try Placing a 970 X 250 Billboard Here
Why Not Try Placing a 970 X 250 Billboard Here


As always the best location for this ad type and all ads are different from blog to blog, site to site and should always be A/B tested rather than taken as gospel. As always if you have a question about this post or anything else Adsense related do let me know in the comments below.


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