Where Is The Best Location For a 970 X 90 Large Leaderboard Adsense Ad?

Where Is The Best Location For a 970 X 90 Large Leaderboard Adsense Ad?
Where Is The Best Location For a 970 X 90 Large Leaderboard Adsense Ad?


While it isn't the largest of the horizontal banner ads it is a long one that can be really eye-catching if used in the right location on your site. This is one of those ad-unit shapes that doesn't really suit a lot of blog or sites and doesn't look good on a mobile platform for sure. But it can be a big earner if put in the right place...


Where is The Best Location for a 970 X 90 Large Leaderboard ad?


Why Not Try Placing a 970 X 90 Large Leaderboard Here
Why Not Try Placing a 970 X 90 Large Leaderboard Here

While it would look pretty good along the top of your blog or site most themes will not support it due to its larger than Leaderboard size (242 pixels wider in fact). But if your theme does support it I would try some testing it inside the header section. But for my money the best place for this ad-unit is just under the menu. As always with ad-units being placed here, you need to make sure the menu doesn't have any pull down sections coving the ads as this is a breach of Adsense terms and conditions. Placed here it should fill nicely under the menu bar and when displaying text ads it will show up to 4 of them in the same size as one ad-unit making it well worth a gamble.

This is just one of those ad sizes that you really shouldn't be displayed on a mobile platform. In fact, I would change the ad-unit to a basic 728 X 90 Leaderboard when being viewed on a mobile device. Just don't underestimate the earning potential of this ad-unit as it can be a real eye catcher if used in the right location and viewed on the right device. This is a desktop only ad that can become a top earning, but many themes will simply not allow you to use it to its full potential.

As always the best location for this ad type and all ads are different from blog to blog, site to site and should always be A/B tested rather than taken as gospel. If you have a question about this post or anything else Adsense related do let me know in the comments below.

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