|Did You Know You Can Use YouTubes Own Analytics To Earn Even More Adsense?|
You might have had a look around your own YouTube Analytics once, but decided it was too numbery for you. But after reading this you might be sticking your nose inside it a lot more. For this article, I will tell you what a few of those analytic numbers mean and how you can use this exact information to earn even more Adsense...
|Analytics > Overview > Demographics|
Demographics - Found in Analytics > Overview > Demographics
This set of statistics shows the average age of your viewers. They are all banded between the following ages: 13-71, 18-24, 25-34, 35-44, 45-54, 55-64 and finally 65+ It doesn't take much time to look at this chart and see what the age stats are of your viewers and of course who the main demographic is. Oddly you will often find this will mirror your own age with older YouTubers gaining an older audience. But if you suddenly notice there are much higher bars on the 13-71 or 18-24 age range maybe you should consider making much more family-friendly videos with no swearing (see more on that issue here). But if the audience is older (45+) maybe consider being a lot more nostalgic and aimed towards that target market. The biggest issue here is to understand who is liable to buy the most things from adverts shown on your videos. Older people (25+) are the ones that purchase the most and of course, that means extra clicks and more money. So do try to keep an eye on these statistics and maybe change your content accordingly.
|Analytics > Overview > Devices|
Devices - Found in Analytics > Overview > Devices
The following device options are Mobile phone, Computer, Tablet, TV or Game console. As you can see on my own stats it is almost watched on Mobile and Computer. But what does that tell me? It tells me my videos should be mostly in a "landscape" format to accommodate people who are using both PC and Mobile. But if my stats were more heavily based on smartphones I should be considering making my videos in a portrait mode to make them look better on a smartphone and that will also mean more views, subscribers and of course those all-important Adsense earnings.
Analytics > Overview > Traffic Sources
Traffic Sources - Found in Analytics > Overview > Traffic Sources
This is one of those charts that will make little or no sense people most people who look at it, but yet it is also the one that is the most telling as to how your videos are getting found and therefore the one that can help you boost your Adsense earnings at the same time. The ones to look for in this chart are YouTube search, Playlists, Notifications and End screens I will go through each one as they all mean different things and there are different ways to improve upon each of them...
YouTube search - This is the main search via the search box at the top of the page and if this is the highest you are doing your keywords and titles correctly. Most of your stats should be here and if not you need to learn to do keyword research and gain that all-important number 1 result in the searches thanks to SEO and keyword placement.
Playlists - This one is important as it tells you how many people are taking a look at this much-overlooked feature. If this is high you are once again doing something right and should try and group the videos as best you can inside these playlists.
Notifications - This is a percentage of how many people are clicking on that little notification bell every time you upload. The higher the number the more interest people are to see your new content. If it is low (like my own) you need to concentrate on making better content and keeping that viewing audience engaged.
End screens - If this number is as low as it is on my stats it probably means you don't have any end screens on your videos with a click here to see that kind of page. By including these endscreen in all your videos you can end up with almost double the remaining views and of course, that will mean double the Adsesnse! So keep this one as high as possible.
You don't have to be an analytics master to understand many of the stats featured in the YouTube analytics page, you just need to understand the basics of what they are showing you. If you have any questions regarding your own analytics do leave a comment in the box below.