Where Is The Best Location For a 120 x 240 Vertical Banner Ad?

Where Is The Best Location For a 120 x 240 Vertical Banner Ad?
Where Is The Best Location For a 120 x 240 Vertical Banner Ad?


This ad-unit is, of course, the vertical version of the 234 x 60 Half Banner and yet when used in the right space I think it can prove to be just as useful as any of the biggest vertical banners. But I will be a little controversial with my chosen best placement of this ad-unit and I hope you will understand where I am coming from with my suggestion...

Where Is The Best Location For a 120 x 240 Vertical Banner Ad?



Like most the other virtual banners you might be expecting me to tell you the sidebar is the best placement. But if you ask me that is not the best placement for it at all due to its small size. If this is the only size you can squeeze into your sidebar then go for it, but its smaller size makes it much better for placement elsewhere...

Why Not Try Placing 120 x 240 Vertical Banner Ad Here
Why Not Try Placing 120 x 240 Vertical Banner Ad Here 


Take a look at the layout of content on any page of your site or blog. Is there small whitespace for this ad-unit to go in? In most cases, the answer will be yes and while this won't be true for all pages it is worth hanging onto the ad-code so you can use up that whitespace to earn you some money. Even a short paragraph can be stretched out a bit to make room for this sized ad-unit. This is just one of those ads that will require manual insertion to make the most out of it, but a little bit of effort making room for it could easily become quite rewarding financially.

As always the best location for this ad type and all ads are different from blog to blog, site to site and should always be A/B tested rather than taken as gospel. If you have a question about this post or anything else Adsense related do let me know in the comments below.

Comments