Where Is The Best Location For a 160 X 600 Wide Skyscraper Ad?

Where Is The Best Location For a 160 X 600 Wide Skyscraper Ad?
Where Is The Best Location For a 160 X 600 Wide Skyscraper Ad?


You are probably wondering why this is called a "wide" Skyscraper when the 300 X 600 Large Skyscraper and the 300 X 1050 Portrait Ad are wider! This is because the original vertical ad-unit was the 120 x 600 Skyscraper, so anything bigger than the original is newer leading all the way up to the very latest vertical ad-unit size which is 300 X 1050 Portrait Ad. But I digress, today we are looking at the 160 X 600 Wide Skyscraper and much like all the other virtual banners there is really only two main places for it to go...

Why Not Try Placing 160 X 600 Wide Skyscraper Ad Here
Why Not Try Placing 160 X 600 Wide Skyscraper Ad Here

Where Is The Best Location For a 160 X 600 Wide Skyscraper Ad?


While it is not the most popular virtual banner placed in sidebars it really is the only good place for it to go. Some older WordPress themes have really thin sidebars and this ad-unit is perfect for them. But take my advice and if you can add anything wider than this ad you really should do. But it's OK to use this one and if it fits perfectly then it's all good and will soon become a top earner for you. But much like the other vertical banners, there is one more place for it...

Why Not Try Placing 160 X 600 Wide Skyscraper Ad Here
Why Not Try Placing 160 X 600 Wide Skyscraper Ad Here


Because it is so thin you can get quite a lot of content going down the side of it when you place this ad-unit on a page. While it would be best placed next to a long bullet point list it could work OK next to a small paragraph of content. If that space was going to be little more than empty white space you might as well use it!

As always the best location for this ad type and all ads are different from blog to blog, site to site and should always be A/B tested rather than taken as gospel. If you have a question about this post or anything else Adsense related do let me know in the comments below.

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