The Truth About The Ads.Text Warning in Your Adsense Account

The Truth About The Ads.Text Warning in Your Adsense Account
The Truth About The Ads.Text Warning in Your Adsense Account

Most people by now should have seen the Ads.text warning seen in a notification in your Adsense accounts. What does it mean? What does this file do? And the 100% truth about it that you will not believe is true. If you have wondered what this warning is you are in for a shock...

What is this Ads.text File?

You should consider the file to be like a stamp of approval. It means your site is safe to bid on ads so advertisers (its ALWAYS about keeping the advertisers happy - See Here for more on that rant) know your site is safe. Its essentially to stop bad sites from earning Adsense and also prevent domain-spoofing which is quite a common problem, especially with bigger sites.

Do I have To Insert The Ads.text File?

When Adsense warns you "Earnings at risk – One or more of your sites does not have an ads.txt file. Fix this now to avoid severe impact on your revenue." it sounds like you have to do it right that very second. But the truth is you don't have to if you don't want to or can't. In fact, there is a school of thought that predicts you might not earn any less just because you don't insert it. should insert it anyway to keep yourself essentially future proof.

What I am getting at here is it isn't quite the "EMERGENCY DO IT NOW" that Adsense is telling you it is. One day in the near future that might be the case, but that day isn't now. Adsense is just trying to implement this file policy as quickly as they can and trust me it is a good thing overall.

If you do need some help inserting this file do let me know as I am always happy to help. As always if you have a question about this post or anything else Adsense related do let me know in the comments below.


  1. My host is 1&1 ionis and I use a program through them called website builder. This does not allow me to insert the ads.txt file on my root domain and 1&1 ionis does not seem to be able to help me in this matter. They also seem to not really know about this ads.txt file.
    My question is this... Is there any way google can make this requirement in the form of a html code?
    If this is possible, then I can add it to my head of the website with the website builder program. All I need is a way to convert the txt file into html code and all would be good.

  2. The good news is you really don't have to insert it I promise you. And for all those locked hosts like 1&1 and Godaddy they will insert it themselves when the time is right for them to do so and not before. While the notification in your Adsense account does look scary it really isn't anything to worry about, despite what it says. When 1&1 needs to put into into your files they will.

  3. I kinda doubt they will insert the ads.txt file that I have to get from my google Adsense account, which my host has no access to.
    I control all that goes on my website, except being able to add files to the root domain. I can however add html code to the head section, so that is why I wanted to know if it is possible to do that, but I need the code from google in a format I can add, for that to happen. Or I need to convert the ads.txt file in a way that google will be able to get access to it when crawling my site.
    According to Google, it helps keep advertising legit and safer. And will make it more likely that advertisers are more willing to advertise with me. So since I can not do it, I am loosing some customers, that would normally advertise with me. So it does have an impact on my account.

  4. The only other way I know of fixing the ads.txt issue is to do a redirect. Place the file anywhere then redirect that position to - But I promise you, you really don't need to insert it and having not done so myself I can tell you I have seen NO drop in revenue. But don't take my word for it, check this post out and watch the video in it - that is an Adsense employee telling people they don't need to insert it.


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