The Truth About The Ads.Text Warning in Your Adsense Account

The Truth About The Ads.Text Warning in Your Adsense Account
The Truth About The Ads.Text Warning in Your Adsense Account


Most people by now should have seen the Ads.text warning seen in a notification in your Adsense accounts. What does it mean? What does this file do? And the 100% truth about it that you will not believe is true. If you have wondered what this warning is you are in for a shock...

What is this Ads.text File?


You should consider the file to be like a stamp of approval. It means your site is safe to bid on ads so advertisers (its ALWAYS about keeping the advertisers happy - See Here for more on that rant) know your site is safe. Its essentially to stop bad sites from earning Adsense and also prevent domain-spoofing which is quite a common problem, especially with bigger sites.

Do I have To Insert The Ads.text File?


When Adsense warns you "Earnings at risk – One or more of your sites does not have an ads.txt file. Fix this now to avoid severe impact on your revenue." it sounds like you have to do it right that very second. But the truth is you don't have to if you don't want to or can't. In fact, there is a school of thought that predicts you might not earn any less just because you don't insert it. But...you should insert it anyway to keep yourself essentially future proof.

What I am getting at here is it isn't quite the "EMERGENCY DO IT NOW" that Adsense is telling you it is. One day in the near future that might be the case, but that day isn't now. Adsense is just trying to implement this file policy as quickly as they can and trust me it is a good thing overall.

If you do need some help inserting this file do let me know as I am always happy to help. As always if you have a question about this post or anything else Adsense related do let me know in the comments below.

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