AdSense Program Policies Deep Dive - Authorised inventory (ads.txt)

AdSense Program Policies Deep Dive - Authorised inventory (ads.txt)
AdSense Program Policies Deep Dive - Authorised inventory (ads.txt)

This is the newest addition to the AdSense Program Policies and one that isn't as important as it sounds. So what does it mean, what does it do and why on earth is it part of the AdSense Program Policies now? I take a look and walk you through my findings...

What is Authorised Inventory (ads.txt)

The Adsense text reads "If AdSense publishers choose to use ads.txt on their domains, those publishers must ensure that they are included as authorised sellers of that inventory. For more information, see Declare who's authorised to sell your inventory with ads.txt." You might want to pay attention to the part where it says "if AdSense publishers CHOOSE to" and you can read more on that here. So it just means whoever decided to instal the file is giving Adsense permission to sell their content to the highest bidder so you get the most money for each space you have ad-units in. This is much the same as things happen now, but moving forward it will be the only way your site can run on the highest bid price for ad-units.

So What is This File and What Does it do?

It's basically a key that proves your site is the original one and while it might sound odd to most people with smaller sites some of the bigger sites that use Adsense are often cloned and this file helps Adsense to fight against fraud and misrepresented domains. It doesn't mean that you HAVE to implement this file at all, but moving forward it will probably become fully industry adopted meaning you will have to have this file...just not yet.

And that is just about all you really need to know about it. As always if you have a question about this post or anything else Adsense related do let me know in the comments below.