Why Am I Earning So Little With Adsense?

Why Am I Earning So Little With Adsense?
Why Am I Earning So Little With Adsense?

The problem with this question is the answer could be a vast number of things. For this post, I will go through the most common reasons people don't earn a lot and maybe give you some clue as to how you can start to earn a little more...

Not Enough Site Traffic

This is the most common reason and sadly the one that requires the most effort to fix. If you take the time to read my guide to the main social media sites and apps you should get a good idea on what to do, but your SEO is something else that might be holding you back from earning more. This doesn't mean you have to become an SEO expert, it just means you need to learn the basics of it. Also, do consider that your content quality might not be the best which will mean you can't expect large amounts of traffic.

Basic Ads

Most people will insert the code for Auto-Ads and leave it at that, but the truth is you can earn a lot more by doing your own Ad-testing and if you really can't be bothered just get a site like Ezoic to do it for you for free.

Low Paying Keywords

If your site has a general category theme to it you shouldn't be expecting those big money clicks.  If you want to earn more your site should have been aimed at a high-paying niche like insurance or digital marketing. Cats in pants might be funny, but it is not the audience ad-marketers want. 

Make Sure Your Ads Are Showing

This might sound like the most basic of advice, but you will be surprised at the number of people I have helped that weren't showing any ads at all. You need to keep an eye on your site and look at it through a number of devices to make sure they are working. Both desktop and mobiles are the main viewing platforms so make sure your site and more importantly your ads look good on both of them. And make sure you get a friend to look at it just in case (but DON'T ask them to click on the ads).

The Wrong Kind Of Ads

If you haven't used Auto-ads and just stuck in some ad-units and hoped for the best they might not be the best type for your site. That is why Adsense testers like myself keep testing the location and style of the ads. If you want that extra money you need to put in the extra effort.

Well there you go, I have named five of the most common reasons people earn very little from Adsense. As always if you have a question about this post or anything else Adsense related do let me know in the comments below.


  1. Tips given about Google Adsense, are quite interesting.
    I am however facing a problem with Adsense. Ads are not appearing since more than a month. A number of times, ID proof for validation has been submitted to Adsense for verification but still Ads are not being shown.
    I approached Adsense, WordPress, and SEO provider but nothing yet has been done. As a result, I am losing Adsense earning, and probable may be traffic also.
    How can you help me? My Website is https://siddhaspirituality.com/.

    1. It seems OK to me just as long as the content is original you should be OK. You will need to speak to Adsense themselves about this matter as I am just an unofficial tips poster. Do drop a message on the Adsense help forum: https://productforums.google.com/forum/#!forum/adsense


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