|HELP ME! Ever Since I Inserted The Ads.txt File Ad Impressions Have Dropped!|
This is a question I am getting a lot from people and while I have my suspicions of why this is happening there is also something people need to realise. If you have inserted the Ads.txt and seen a large drop in impressions and earnings this post is for you...
Is Ads.txt Causing My Earnings to Drop?
First of all, you need to read my post "The Truth About The Ads.txt" to learn a lot more about it and understand that you are in no way obligated to insert the file into your site. In fact, you might well earn more by not doing so! So anyway, getting back to the question in hand. Some people have been seeing a drop in Adsense earnings, ad impressions and CPC ever since they inserted the Ads.txt Google has been warning people about. While the file itself is not harmful in any way and would definitely not impact your earnings if it is implemented incorrectly then it could cause problems!
So How Do I know if I implemented it Correctly?
The main problem comes about when people start playing around with the file, trying to demand sources to it and just the smallest of mistakes can cause that "source" to stop showing ads on your site. It that "Source" is a site like eBay or Amazon you will see massive drops in impressions and of course a huge drop in earnings.
What Can I Do If My Impressions Dropped Since Adding the Ads.txt File?
The easiest thing to do (and something most people should do) is simply remove it. Unless you are a massive site with 1 million+ views a month or more you really don't need the file in the first place despite what Adsense is telling you. If you don't believe me here is a video of a Google Adsense employee talking to Ezoic about its implementation...
If you haven't seen any drop in earnings or ad impressions since inserting the file then simply leave the ads.txt file alone and forget about it. This post is just to make people aware that it could be the cause of some peoples problems when it really doesn't need to be. As always if you have a question about this post or anything else Adsense related do let me know in the comments below.