|Chrome Will Only Support the Better Ads Standard Globally From 9 July|
By now you would have probably discovered the notification in your Adsense account that tells you this "Global Better Ads Standards. Google Chrome will support the Better Ads Standards globally from 9 July. Ads may be filtered on Chrome browsers if you don't comply with the standard."
What is The Global Better Ads Standard?
This is some of the worlds biggest trade associations and advertising companies all coming together to get involved in online media standards called "The Coalition for Better Ads" and its goal is to try and "clean up" ads. No more popups, no more fake ads, no more spammy ads, just cleaner, more genuine ads that the users can engage with. Having looked into this standard it sounds like it could only do good things for online ads in general.
Putting things as simply as I can from the 9th July all desktop ads that are considered annoying to the user, things like pop-up ads, Auto-playing Video Ads with Sound, Prestitial Ads with Countdown or Large Sticky Ads will not be sown to the user if they are using chrome. Also on the mobile ads side of things, the following ads will be blocked from loading: Pop-up Ads, Prestitial Ads, Ad Density Higher Than 30%, Flashing Animated Ads, Auto-Playing Video Ads With Sound, Prestitial Ads with Countdown, Full-Screen Scroll over Ads and Large Sticky Ads.
Will This Change Effect My Adsense Revenue?
Now you might be thinking that is a lot of ads that are being blocked, surely it is going to hurt my revenue! But people with knowledge of Adsense Ad-units will also know just about nothing you can do with Adsense will break these rules. The only one you could break is the "Ad Density Higher Than 30%" but then Adsense already warns you when your sites Ad-density is too high anyway, all in all just about nothing is going to change!
Could My Adsense Revenue Go Up After These Changes?
At first, you will probably see little or no change in revenue at least for the first few years of this policy in effect, after all, Chrome is only one web browser and no other web-browsers will be implementing this policy on the 9th July. They might afterwards, but that is a different post. If you consider how things might change long term with cheaper, spammer ads getting banned we could well see us Adsense publishers earning even more revenue from this change. Sadly that change will take a long time, so I wouldn't hold your breath.
So I Don't Need to Worry About This Change?
If you are using some other form of ads plug-in other than Adsense code you might want to check out if all the ads shown are in appliance to the Global Better Ads Standards, IE, nothing too annoying. Also if you run an ad network other than Adsense you also might want to make sure their ads apply to these standards. But for most of us, the truth is this really isn't anything to worry about and long-term it could well be a good thing for all us Adsense publishers.
As always if you have any other questions relating to Adsense do leave them in the comments box below and will answer them there or make a whole post for you with your answer.