What Exactly Does Adsense Mean When They Say Site Behavior: Navigation?

What Exactly Does Adsense Mean When They Say Site Behavior: Navigation?
What Exactly Does Adsense Mean When They Say Site Behavior: Navigation?

This is often a warning people new to Adsense get, but I have known people to get the same warning after updating their WordPress theme. For this post, I will tell you the wide variety of things it might mean and of course how to guard yourself against receiving this warning...


Why Did I Receive a Site Behavior: Navigation Warning?


Adsense program policies tell us this means "Users should be able to easily navigate through the site to find what products, goods, or services are promised." So the first and most obvious thing to do is to look at the sites menu. Viewing on both a desktop and mobile is it easily findable? Are there any broken links in it? Do pull-down menus cover anything, especially ads. And of course, are those menu items the true main categories of this website/blog?

OK, so we have taken a look at the most obvious thing, but here is where things get a little odd. This "Site Behavior: Navigation" warning doesn't just cover the menu, it means all the things on the site! This is what trips a lot of people up with this warning as it is not always apparent what it could mean...


Breaking Down the Site Behavior: Navigation Warning


The other sort of "navigation" this warning covers is the navigation of the user. So you are not allowed to "misguided" the user. This might mean the promise of free items that aren't real. The promise of downloadable or streaming content that isn't yours or doesn't exist. Also, it could be as simple as a site with too many broken links (no more than 10%) or some links going to irrelevant and/or misleading webpages that are both onsite and offsite. Heck, it could even mean text on a page unrelated to the topic and/or business model of the website! So, for example, a Guest Post that isn't relating to one of the main categories on your website.


So How Can I Protect Myself From Getting The Site Behavior: Navigation Warning?


To be honest it really isn't that hard at all! Make sure your menu works, make sure you have content relating to your website/blog and of course make sure those broken links are taken care of ASAP (you can instal a broken link checker plugin to make it easier). The rest like misleading links and information or downloadable or streaming content that isn't yours or doesn't exist should be pretty obvious and was never going to get Adsense approval in the first place.

If you change your website theme, check it works OK, make sure you stick to Adsense guidelines on content and this should be something you never have to worry about. But as always if you have any other questions relating to Adsense do leave them in the comments box below and will answer them there or make a whole post for you with your answer.

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