|Get Ready For a New YouTube Crackdown Comming Soon|
Just when you thought being family-friendly was the only way to earn Adsense comes the news that 'family-friendly' is no longer good enough. This future update to YouTube means anyone making "child-friendly" content will be losing their ad-revenue for those videos. OK, so it is not quite that straight forward, but that is essentially what is happening, very, very soon...
Why is YouTube Crackdown on Child-Friendly Content?
This is not just an update that will have an impact on the many "kid-friendly" content creators, but also the "kid-friendly" content our little ones consume! This is all down to Adsense (AKA: Google) getting a record $170 million fine because of violations of children's privacy laws that were set down by a US government department called "COPPA" (Children's Online Privacy Protection Act). This fine means Google needs to make sure any content that is consumed by children under the age of 13 doesn't capture any personal information or indeed any information or metrics at all. This means no personalised ads on any channel and that will mean a MASSIVE drop in revenue for "kid-friendly" content creators. While they will still be allowed to have contextual ads, this will still mean a massive drop in revenue for those content creators.
How Does YouTube Know The Age of The Person Watching The Content?
And we get to the core of the problem for both content creators and YouTube itself. The simple answer is...they don't. So that means ALL content that is aimed at children under the age of 13 will fall into the "Child-Friendly Content" and will be limited on its monetization! Yep, you are hearing that right. What was once 'family-friendly' content will now need to be 'family-friendly for Anyone Over the age of 13 Content" and it's not just your brain wondering where those lines are, but everyone who would consider themselves making 'family-friendly' content!
The good news (if you can call it that) is that these changes will not be made until the new year (2020) so content creators do have time to change the style of their content and be more specific on what age it targets. If you ask me, this will probably spell the end of user-made content on the YouTube Kids app, but it might also mean more revenue for those of us NOT making 'Child-Friendly Content'. But only time will tell. As always if you have any other questions relating to Adsense do leave them in the comments box below and will answer them there or make a whole post for you with your answer.