Sorry...There is No Such Thing As a Passive Adsense income!

Sorry...There is No Such Thing As a Passive Adsense income!
Sorry...There is No Such Thing As a Passive Adsense income!

It doesn't matter if your site is new, or you have blogs running Adsense for years. The truth is you can't just sit back and watch the Adsense revenue roll in. There are things you need to do, things you need to check regularly and if you don't you could get your own account banned for the simple act of running Adsense on it! Today I am dispelling the myth of a passive Adsense income...

The Problem With The Word "Passive"

The word apparently means "Passive income is when you continue to get paid after the work is done." but my problem is far too many people think adding Adsense to some content is the point where the "work is done" and that is simply not true. If you think adding that Auto-Ads code and sitting back is an option I am here to tell you a story of one such case I recently helped on Twitter...

For the sake of privacy, I will call the person "blogger". Blogger made a Wordpress website and wrote just under 100 good quality posts all with original content of mixed media, photos, text, videos and even some podcasts. While "blogger" didn't make the blog for making money it was nice for "blogger" to discover that he was eligible for Adsense approval and so he joined Adsense. In fact, he was going to earn a good amount due to most of the articles ranking rather well. So "blogger" gets approval and doesn't want the hassle of Ad testing so sticks in the Auto-Ads code and leaves it there. He carries on making the best content he can and leaves the Ads to Adsense themselves. But after just a few weeks of earning some good revenue, he got an email from Adsense...

His Adsense account was banned because "ads were covering the content". Even though it was Auto-Ads doing it, it is up to "blogger" to make sure the theme he is using doesn't cause these issues. The good news is once he changed his theme and appealed he was soon back up and running ads again. But sadly it did take weeks for the appeal to go through and if he was relying on the income, it would have been a much bigger issue.

The moral of the story is you need to check regularly what Adsense is doing. Are your ads in the right place? Are they showing across all media platforms (mobile, PC, tablet)? There really isn't any way to make sure you get 100% passive income from Adsense. Even if you are constantly making sure the ads are in the right place, you still need to keep on making the content for the site to keep earning money. The point where "the work is done" be it on a YouTube channel or a site/blog is always moving.

It's no good moaning that you didn't realise it was up to you to make sure the ads don't cover the content, because you agreed to make sure your content adheres to all Adsense rules! One update, one theme change can cause these sorts of problems, so if you think adding Adsense code and sitting back to watch the money roll in is an option, you might want to think again.

As always if you have any other questions relating to Adsense do leave them in the comments box below and will answer them there or make a whole post for you with your answer.